Philosophy-Driven Agriculture
At TEA TEA TEA, we exclusively carry teas produced using an agricultural philosophy known as “Natural Farming” (自然農法, Shizen nōhō), often called the “do-nothing method.” This approach prioritizes raising crops that are as healthy for the earth as they are for our bodies.

Natural farming uses no chemical inputs, and relies upon a belief in nature’s inherent strength. Allowing nature to do what it knows best, farmer’s focus on observing and listening to nature rather than constantly intervening.
The emphasis is on nurturing the soil and what lies beneath the surface, rather than solely focusing on what happens above ground.

This method of farming is incredibly time-consuming and low-yield, often taking 4-5 years just to prepare the soil, and accounts for only about 0.01% of Japan’s total tea production. Natural farming is not a modern innovation. In fact it is a return to the traditional farming methods used by our ancestors far before mass commercial farming took over.

KEY PRINCIPLES:
1. No tillage: avoiding plowing or disturbing the soil to maintain soil health and structure
2. No chemical inputs: relying only on natural processes and organic matter to nourish plants/ control pests
3. Biodiversity: planting a variety of crops together to enhance ecosystem stability/ resilience
4. Minimal intervention: fostering a self-sustaining agricultural system by minimizing human interference

BENEFITS:
・zero synthetic chemical inputs
・reduced environmental impact
・increased ecosystem diversity
・enhanced soil fertility/ structure
・deeper root penetration
・higher nutritional quality of produce
・longer shelf-life
・lower labor inputs
・lower costs for farmers (chemicals are incredibly expensive)

We feel lucky to have friends who devote themselves to this agricultural practice, and wouldn't be here without them. We hope you can feel the difference of naturally-farmed tea and that it brings you as much joy as it does to us.